In search engine promotion, it is important to track changes in order to understand whether the work was effective and what to adjust in the strategy. It is especially worth paying attention to checking the site’s positions. Monitoring allows webmasters and optimizers to analyze the effectiveness, and owners and marketers to control the work of contractors. Obviously, checking the site’s positions in Google is necessary for everyone.
And how to do this? How do you check the site’s positions in different search engines using special services? If you are interested, read this article.
Why is it important to track website positions in search engines?
Regular monitoring allows you to assess how certain actions have affected the resource’s ranking in search results. In addition, during the check, you will find answers to questions such as:
- Why the positions collapsed;
- What place in search results does each page occupy for the required keywords;
- What actions increase the rating, and how quickly does it happen?
If the website promotion is done correctly, the positions in search results will grow. But sometimes the opposite happens. The reasons may be in filters from search engines and other factors. In any case, you need to check the site positions in order to detect problems in time and eliminate them.
How to check website positions for free manually
There are many ways. All of them are used as part of a comprehensiveSEO website audit, as well as during separate position tracking.
First, you can check the site’s positions for free using manual input. To do this, dig into your browser settings:
- Enable incognito mode to prevent your search history from affecting future browsing results.
- Turn off personalization as follows:
- In Google, you need to go to “Personal Settings” and simply disable the display of personal data through the corresponding item. It’s simple.
- Specify the locality that your web resource is targeted at.
- Specify different languages if they occur in the region.
In case of manual checking, you need to take into account the rotation. Search engine algorithms from time to time change old ads in the results to new ones for the time of statistics measurements. After checking, the distribution is restored again depending on the ranking factors.
Plus: An effective and, most importantly, free way to check a site’s position.
Cons: tracking hundreds of keywords will take you at least an hour. It is unlikely that you will be able to evaluate everything qualitatively manually.
Checking website positions in Search Console
The Google service also allows you to monitor search results. To check a site’s position in Google, go to the tool using the tabs shown in the screenshot:
Here, you will see the keywords by which the resource is ranked in the search engine. The service allows you to segment phrases by words in the query, entry pages, country, etc.
Pros: free use of the tool, access to additional indicators, viewing of “live” queries.
Services and programs for checking website positions
Manual tracking will not give you a complete picture of the resource’s status in the search results. It is better to look at everything through a site position-checking service. You can even use several for greater data reliability.
Let’s take a closer look at the most effective tools that a webmaster and optimizer should have in their arsenal.
Serpstat
The tool can be put in first place, as it has a wide functionality. Even in the free mode, you can use many functions:
- Perform a top check for the main keywords;
- Track the semantic core of competitors;
- Get information on a specific URL;
- Identify the leading pages in search results.
Since we are specifically interested in how to check the site’s positions, let’s briefly consider the algorithm for working with the service:
- Go to Reports, then go to Position Monitoring in the main menu.
- Open the keyword report.
- Add a site that interests you.
- Set up position tracking for the added project.
Now you have access to a full analysis of resource positions.
Study and draw conclusions.
SEMRUSH
Another popular service that allows you to analyze your domain and audit competitive strategies. A free period of using the tool is available – 7 days. But you will need to register and provide payment information.
The SEMRUSH service has many options:
- analysis of keyword positions;
- tracking paid issuance;
- contextual advertising analysis;
- search for low-frequency queries;
- analysis of competitive product campaigns;
- expansion of the semantic core for your own promotion strategy.
An advanced set of functions is available on a paid basis. But there is a little secret: you can pay once for a month of using the tool and collect all the necessary data. Then you will use it only as needed, taking into account the tasks at hand.
AllPositions
This service can be considered an “old man” since it has existed for a relatively long time. In terms of functionality, it is slightly inferior to more modern tools, but it performs the main task 100%. You can check the site’s position in Google without digging into unnecessary options.
Let’s take a look at a short manual on how to receive reports:
- Register and add the site whose positions you want to track.
- Indicate the project name and URL.
- Set up subdomain and alias tracking.
- Mark the search engines where you want to see the positions.
- Set the frequency of checks.
- Import queries.
- Get the report.
You can view reports on top-3, -10 and -30, by site visibility.
SE Ranking
The service is characterized by the presence of deep statistics, which is especially useful for optimizers. The tool is also good because it provides information not only on your resource, but also on competitors. You can track the decline and growth over a certain period of time.
Other features:
- monitoring in many popular search engines;
- free trial access;
- scanning depth – 1000.
Seoplane
It is one of the most adequate monitoring programs in terms of cost. One keyword will cost quite cheap, there is free access for a while. In the parameters, you can set up regular sending of reports. This will allow you to notice changes in time, so as not to miss a single important detail.
The service can be used to monitor positions in the Google search engine.
Wincher.com
This service has a convenient and useful tool for monitoring site positions . Also, the developers offer solutions to serious problems, if any. However, please note that this assistant does not check links and the quality of the content itself.
Position monitoring works like this: the tool downloads the page content for the desired URL. The source code is then used to identify the absence of common SEO factors that will make it easier to rank higher in Google and other search engines. Examples of factors we evaluate: headings , body , meta , media , code , site speed , URL.
You can try this service for free to start. The current price list is posted on the website. It all depends on the plan you choose:
“Starter”;
“Business”;
“Enterprise”.
If you make a plan for a year, you can save your budget.
Conclusions
There are many ways to check your site’s position by keywords. It’s best to use a variety of methods, including built-in search engine services and paid tools or programs, many of which offer a free trial period. The more accurate data you collect, the clearer the picture for your next steps will be. Remember, it’s crucial to work on improving positions with quality in mind, as this is essential for successful SEO promotion. For optimal results, consider partnering with the best SEO company to ensure your site achieves and maintains top keyword rankings.